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There is a perception amongst many investors that they can go on to Google and search for "franchise opportunities." I will admit that is true. But if you've tried to do that, you will quickly learn there are thousands and thousands of franchise opportunities available, and you will have no idea where to start.

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“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” — Jimmy Dean

During today's COVID-19 pandemic and all the uncertainty that surrounds us, it would be easy {and understandable} to just want to bury our heads under our pillows and just wish time to fast forward until we can all be lock-down free again. But when you surface, where will you find yourself? I'm guessing exactly where you are today.

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As of today, more than 91,773+ people have been afflicted globally with the Coronavirus COVID-19 according to the Center for Systems Science & Engineering (CSSE) at John Hopkins University (JHU). In the United States alone, we have over 1,701 confirmed cases and growing.

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Trust me. You are not alone. Recently many of the clients that I have been working with are having these same thoughts. You love the concept. You have done your due diligence through the discovery process. Everything tells you this is the perfect concept for you. And you are ready to make the investment. But then, second thoughts start creeping in. What in the heck should you do now?

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